Toyota to launch Etios on December 1st
Toyota Bharat is all set to launch its compact car, Etios on the first of December in India. The launch will take place in Bangalore and is expected to be attended by Toyota’s President, Akio Toyoda and other top company officials.
With Etios, Toyota is not only launching a compact car developed for the Indian and other emerging markets, but is also according to them, trying to introduce a “failure free car” at an affordable price and low running cost.
Toyota has also roped in A. R. Rahman as the brand ambassador for the brand and are planning to leverage him to further strengthen their hold on the Indian market.
