Toyota Etios unveiled at Auto Expo 2010
Toyota Kirloskar Motor Pvt. Ltd. (TKM) has unveiled the concept model of its soon to be launched new compact cars in India, Etios at the ongoing Auto Expo 2010.
Etios incorporates the advanced technology and superior quality features that have been developed by Toyota specifically for India. Etios concept comes in both hatchback and sedan variants and Toyota is planning to launch it soon in India.
Commenting on the occasion, Mr. Kazuo Okamoto (Vice Chairman, Toyota Motor Corporation) said, “We are very excited to finally showcase the concept of Etios, which has been newly developed specifically for customers in India. Our tagline of ‘World First, India First’ represents our choice of India for the global premiere of the Etios concept, following which exports to other countries will be evaluated. India will play a pivotal role in Toyota’s global expansion plans and the time has come for us to strategically accelerate our growth here. Based on our ‘Customer First’ approach, our highest priority will be to make every effort to exceed the Indian customer’s expectations and the introduction of the Etios concept is the first step in this direction.”
Elaborating on the Etios concept, Mr. Yoshinori Noritake (Chief Engineer, Product Planning for Passenger Vehicle, Toyota Motor Corporation) said, “In the process of development of Etios, I have visited many Indian cities and homes to understand the market and interact with customers. The Etios concept will cater to the basic needs of this market – highest standards of quality at competitive prices. Toyota’s new compact cars have been designed to offer innovative styling, roomy interiors, superior ride comfort and best in class mileage at competitive prices. The design concept of ‘Bold Simplicity’ represents the pursuit of the perfect combination of functionality and affordable luxury. More than 2000 engineers in India and Japan have worked in close collaboration for four years to ensure the perfect blend of local design sensibilities and unmatched global quality standards that is Etios. ”
