Scorpio Coffee Table Book launched at Auto Expo
Mahindra and Mahindra today unveiled a special edition `Scorpio Coffee Table Book’ at the Auto Expo 2010 in Delhi today.
Film actor Ajay Devgan, who was Scorpio’s first customer, and Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, took special pride in unveiling the book, which chronicles the journey of Mahindra Scorpio since its launch in 2002.
In his foreword to the book, Mr. Anand Mahindra states, “In Mahindra & Mahindra, we have never believed that our business is to make cars. Rather, our business is to give shape to dreams and to create legends. Our dream is to become India’s first global cult brand and thereby create a unique niche for ourselves and for Indian cars, all over the world. We believe that the Scorpio was the beginning of our journey there. This volume chronicles a great adventure and a labour of love and it is a pleasure to share it with aficionados everywhere.”
“The launch of the Scorpio in 2002 signalled the coming of age of the automotive sector in India, and was a milestone for the country’s automotive industry. The Scorpio redefined the SUV space and continues to occupy a special place in the minds and hearts of more than 2,00,000 owners across the country. I am delighted to present the ‘Scorpio Coffee Table Book’, which is apt testimony to a vehicle that is now a cult brand,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.
The ‘Scorpio Coffee Table Book’ is available at leading book stores, Mahindra dealerships across the country, and also at the Mahindra Pavillion in Hall No. 2 at the Auto Expo in New Delhi.
