Mahindra & Mahindra Ltd. (M&M) has announced a Mega Free service camp for Scorpio, Bolero, XYLO and Logan owners. This unique customer-centric initiative will take place at Mahindra dealerships in all state capitals and large cities between January 18th and 23rd, 2010.

The camps will cover the major parts of the country, giving Mahindra owners the opportunity to ensure that their vehicles are in top condition. Customers can avail of an exhaustive 75-point check on each vehicle, completely free of cost. As a part of this process, trained technicians will check parameters like engine operations, cooling system, air conditioning, suspension, battery and electrical components, brake system and undercarriage of the vehicle, etc. In addition to the above, Mahindra customers can also avail of a complimentary car wash.

Mahindra owners can either drive down to their nearest dealership to get their vehicles serviced or they can register an appointment on the following Toll-free help lines in advance:

• 1800-22-6006
• 09935066006

Each participating customer will also be eligible for attractive discounts on spare parts, labour charges and accessories during the camp. Prospective customers can expect exciting gifts at each dealership / service centre.

One of the finest booth or shall we say pavilion at the Auto Expo is that of Mercedes-Benz and the main eye candy on display is the SLS AMG in striking gold paint finish.

Mercedes-Benz SLS AMG Gold was the highlight of last year’s International Motor Show (IAA) in Frankfurt, Germany and it is now on display in New Delhi, at the Auto Expo 2010.

With its matt silk surface, “AMG Desert Gold” further accentuates the sporty appearance of the Gullwing model. All the decorative and mounted features that are in shining chrome or silver shadow in the standard SLS AMG, have been given a deep-black paint finish by AMG’s designers. Whether for the Mercedes star and the trim strip on the cross fin at the front, the fins on the bonnet and flanks, the filler cap or all the model plates; high-gloss black is used everywhere to ensure a striking contrast with the matt silk sheen of the gold paintwork.

The black-painted AMG light-alloy wheels in size 9.5 x 19 at the front and 11 x 20 at the rear are embellished with a golden ring the rim flange.

Interiors too have been given black treatment, and there is plenty of solid carbon-fiber, including the carbon-fiber center console.

At the heart of the SLS AMG Gold is a 571hp, AMG 6.3 liter, V8 engine, which is strikingly framed by the high-quality carbon-fiber engine compartment cover.

Mahindra and Mahindra today unveiled a special edition `Scorpio Coffee Table Book’ at the Auto Expo 2010 in Delhi today.

Film actor Ajay Devgan, who was Scorpio’s first customer, and Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, took special pride in unveiling the book, which chronicles the journey of Mahindra Scorpio since its launch in 2002.

In his foreword to the book, Mr. Anand Mahindra states, “In Mahindra & Mahindra, we have never believed that our business is to make cars. Rather, our business is to give shape to dreams and to create legends. Our dream is to become India’s first global cult brand and thereby create a unique niche for ourselves and for Indian cars, all over the world. We believe that the Scorpio was the beginning of our journey there. This volume chronicles a great adventure and a labour of love and it is a pleasure to share it with aficionados everywhere.”

“The launch of the Scorpio in 2002 signalled the coming of age of the automotive sector in India, and was a milestone for the country’s automotive industry. The Scorpio redefined the SUV space and continues to occupy a special place in the minds and hearts of more than 2,00,000 owners across the country. I am delighted to present the ‘Scorpio Coffee Table Book’, which is apt testimony to a vehicle that is now a cult brand,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

The ‘Scorpio Coffee Table Book’ is available at leading book stores, Mahindra dealerships across the country, and also at the Mahindra Pavillion in Hall No. 2 at the Auto Expo in New Delhi.