Volvo Auto India today unveiled its growth strategy for 2010 in the Indian Car industry. With a 49% growth in 2009, Volvo remains bullish about India and is planning to launch all new diesel Volvo S80 with twin turbo technology and the much awaited Volvo XC60 with the revolutionary ‘City Safety’ technology in the first half this year, the company also plans to introduce Volvo S60 post its Global launch.
Speaking to the media, Mr. Paul de Voijs, Managing Director, Volvo Auto India, said, “India is the next growth destination in the Asia Pacific region and Volvo Cars is committed to be a part of that growth. In keeping with our strategy until now we have concentrated on laying a strong foundation for our brand. Our mantra for 2010 will be to strengthen our presence in the country. Our goal is to become a trusted automobile luxury brand in the Indian market.”
“We want to include more passion and life and we want to do so more clearly. We have wonderfully well-designed cars that integrate good performance, exciting innovation and fresh communication. At the same time, we are in the lead in our pro-environmental work and in the field of innovative safety.”
Volvo plans to expand the current dealership base by additional 3-4 dealers targeting cities such as Bangalore, Jaipur, Ludhiana, Goa and Kolkata. Its existing operational dealerships are in Delhi, Mumbai, Kochi, Chennai, Hyderabad, Pune and Chandigarh.
“Going forward we will focus on creating a more powerful, modern and at the same time warmer image of the brand. Safety has always been a cornerstone of the company philosophy. The next step would be to continue to maintain and strengthen that with a holistic approach towards innovative technology,” Mr. de Voijs further added.
