Mahindra & Mahindra Ltd. (M&M), recently organised a unique XYLO Mileage Marathon, a special Mahindra Top Gear club initiative, for its customers in Delhi. Intended to highlight the vehicle’s superior mileage feature, the drivathon saw participation from 60 XYLO families and engaged them in an effort to generate enhanced customer acceptability and endorsement.
“We are absolutely delighted to see the enthusiasm of our proud XYLO owners and my congratulations to all the winners. The XYLO has been a runaway success since its launch over a year ago, reflecting high customer satisfaction levels. This Mileage Marathon is a unique customer-centric effort which will not only give the owners an idea of the vehicle’s fuel efficient nature but will also help them understand their XYLO experience better,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.
The event format saw XYLO customers top up their fuel tanks before driving their cars on a pre-determined 108 km route. The aim of this exercise was to ascertain the best fuel consumption figures in both city and highway operating conditions. Winners were adjudged on the basis of the best mileage figures attained during the drive.
Mr. Kundan Lal Khattar registered the highest mileage figure of 27.7 km/litre of diesel. He received a 4 nights 5 days trip to Bangkok. Mr. Gaurav Puri and Mr. Anil Kumar came tied for second place with a mileage figure of 27.6 km/litre. In addition to this, 97% of the participants achieved fuel efficiency figures of over 15 kmpl, 70% of the vehicles returned fuel efficiency figures greater than 20 kmpl and the overall fuel average of the entire group was 21.43 kmpl.
It was also an occasion for the families to enjoy a special entertainment programme which included karaoke, dance performances and games for the children present at the event.
Perhaps the most complete car with luxury comforts to enter the Indian market, the XYLO has achieved great success since its launch in January 2009, with sales in the first year alone crossing 30,000 units. The XYLO boasts a wide array of unique features including Flat Bed front seats, Digital Drive Assist System (DDAS), foldable flight trays, Reverse Park Assist and surround cool dual ACs. This has led customers to perceive it as an ideal alternative to premium sedans.
The XYLO recently also received several prestigious awards from the automotive media, including MUV of the Year from the NDTV Profit Car and Bike Awards, UV of the Year from the CNBC TV 18 Overdrive Awards and MPV of the Year from the Zigwheels Car and Bike Awards.
