Honda slashes price of City
Honda Siel Cars India Ltd. today decided to reduce the price of all variants of Honda City, in a bid to increase sale of the car, amidst strong competition from rivals.
As per Honda, price reduction has been possible due to considerable cost reduction efforts in the supply chain & manufacturing and will be effective from June 14, 2011.
Commenting on the new price structure, Mr Jnaneswar Sen, Sr. Vice President – Sales & Marketing, Honda Siel Cars India, said, “Our R&D function in India (HRAP-I) started working on localization and cost down activities for our volume models from year 2009. In anticipation of bigger volumes resulting in economies of scale from the second half of current year, we have achieved considerable cost reduction and are happy to pass on the benefit to the customers with immediate effect. The Honda City would now start from Rs 7.49 lakhs (ex showroom Delhi).”
Here is the updated price list for Honda City in Delhi:
|
Price Change : Summary
|
W.E.F : 14 June 2011 | |||
| Type | Ex-Showroom (Delhi) | |||
| Current | New | Diff | ||
| City | EMT | 8,15,000 | 7,49,000 | (-) 66,000 |
| SMT | 8,64,600 | 8,19,600 | (-) 45,000 | |
| VMT | 9,09,800 | 8,64,800 | (-) 45,000 | |
| VMT Exclusive | 9,60,900 | 9,16,900 | (-) 44,000 | |
| VAT | 9,82,000 | 9,37,000 | (-) 45,000 | |
| VAT Exclusive | 10,33,100 | 9,89,100 | (-) 44,000 | |
