Ford unveils Figo in Delhi
Ford India has unveiled its much awaited small car in India, Ford Figo today in New Delhi.
The new Ford Figo, an all-new nameplate and a fresh face on the Indian market, signals ford’s intention to compete in India’s largest and most important small car segment.
“Our exciting new Ford Figo shows how serious we are about India,” said Ford Motor Company’s President and CEO, Alan Mulally. “It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value.”
Today’s press conference in Delhi was the first public preview of the exterior design of the new Ford Figo. Ford is reserving further details about the vehicle, until closer to its production launch in early 2010.
Design-conscious Italy inspired the new Ford Figo’s name. Figo is colloquial Italian for “cool”.
Here is a video of the newly unveiled Ford Figo.
