BMW X1 unveiled at the Auto Expo 2010
The new BMW X1 scheduled to be launched in India by end of 2010 was unveiled at the 10th Auto Expo. The new BMW X1 xDrive20d will be CKD produced at the BMW Plant Chennai by end of the year.
Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, “The CKD Production of the BMW X1 is a key milestone in BMW Group’s India strategy. The BMW X1 opens up a new luxury segment in the compact Sports Activity / Sports Utility Vehicle class, demonstrating once again the company’s fine sense for pioneering automotive trends. The BMW X1 is a modern vehicle that represents new interpretation of sheer driving pleasure and, like no other vehicle, a spontaneous lifestyle. It convincingly perpetuates the success story of BMW in India.”
Mr. Peter Kronschnabl with BMW X1 (click to enlarge)
The BMW X1 comes with all the features so typical of a BMW X model and at the same time offers a new interpretation of BMW Sheer Driving Pleasure. The youngest member in the wide range of BMW X models stands for versatile sportiness and supreme agility, with looks characterised by self confident elegance and modern style. Young and sporting in design, the interior combines superior variability with equally superior flexibility. The BMW X1 is the perfect vehicle for customers focusing on areas such as leisure activities and lifestyle in their choice of car. It immediately awakens one feeling: the enthusiasm for driving.
