3M Car Care Dry Interior Car detailing service
3M Car Care, the single organized player in car detailing in India and a trusted partner for OEMs and after markets, has always been known for its professional performance driven, auto detailing solutions.
Taking this dominant position forward is the launch of a while new category – a new benchmark in the Indian auto industry, that meets the day-to-day needs of a consumer. At a time when instant car cleaning is still far fetched in India, 3M has launched, what is called, Indian’s first ever ‘Dry Interior Car detailing services’! The unique, new, car interior service was launched by Mr. Shawn Crosby, Global Business Development Manager and Mr. Adam J Wilt, APAC Business Development Manager, 3M Car Care along with Mr. Ninad Gadgil, General Manager, Car Care Division, 3M India.
So what is it all about? The new service provides for a premium, foaming car interior enrichment treatment with Aqua DM technology, which helps remove dirt or strains on seats, mud on the carpet or clean a dirty roof. The treatment is such that it also cleans other areas such as head rest, dashboard, steering wheel, boot area, door pads, front/rear windscreen, windows along with rubber beading on framed and doors, AC vents, door handles, sun shades, pedals-clutch, brake, accelerator, side of doors as well as seat belts.
In this procedure, water or any other solvent is not required for the cleansing to begin. Dry vacuum is used to suck the surface dirt out, post which the foam based spray treatment is carried out. The treatment kills germs, cleans and conditions through a minimally wetting interior foam that disinfects the area and produces a durable enriched experience, once wiped off.
On occasions when your car seats are looking dirty and you want to pick up friends on the way to an evening party in the next 2 hours, this is a boon! With the new dry service aiming to clean up your car upholstery in 60 minutes, this is a true joy!
“We see Indian, clearly, as an emerging car care market. This is also supported by the fact that the car is a big asset for people – next only to the car owner’s house. Basis consumer insights, we came up with the new service that could easily clean the car in a matter of an hour or so with the help of professionally trained personnel and also let the car owner take home the car, that very day! We are very pleased with the results and hope that the Dry Interior Car detailing services will help satisfy the needs of car owners across India!,” said Mr. Shawn Crosby, Global Business Development Manager, 3M Car Care.
“Strong customer-oriented programs like our detailing services, has been key to our success. With a well-built network of around 900 automotive dealerships across India and a community of more than 50,000 satisfied customers every month, we hope to bring more of our globally researched and tested products to deliver highest level of results for our customers. India is a very special market for us and we hope that solutions like the dry interior car detailing service will help fulfill the demands of the Indian customer, given the fast changing lifestyle and growing consciousness towards car needs”, said Mr. Adam J Wilt, APAC Business Development Manager, 3M Car Care.
“Priced at Rs. 1200/- to 1850/-, depending on the car size, the new dry interior car detailing service serves the prevailing ‘Do-it-for-me’ culture in India. While a lot of effort goes into choosing and buying the right car for yourself, the maintenance of it is equally essential. Hence, the need for car detailing services. The initial response towards the new dry interior detailing service has been very encouraging from the dealerships and we hope that this will only grow the category from time to time,” said Mr. Ninad Dagil, General Manager, Car Care Division, 3M India.
3M PLANS FOR INDIA